• Sales professionals seeking to acquire a deeper knowledge of the STIHL brand while simultaneously developing selling skills through a blend of classroom presentations and hands-on demonstrations should attend the STIHL Advocate sales training.
   
  This unique two-day training event is hosted at Bryan Equipment Sales and is designed to enhance product knowledge and sales floor etiquette utilizing the following concepts:
  Uncover how to use a personal and repeatable sales process
  Skillfully handle objections & angry customers
  Recognize & leverage the effects of emotional intelligence
  Identify different closing techniques through increased product knowledge
   Bryan Equipment Sales offers STIHL Advocate sales training to all Apprentice Level Retailer personnel. Log into STIHL iCADEMY and complete the Apprentice Training Track to become eligible to attend. 
   
  All STIHL Retailers are expected to maintain enough Advocate trained staff to cover hours of operation.
  Advocate_Logo.jpg
  STIHL Advocate Topics:
  Day 1:
  Marketing
  STIHL Essentials / Battery Basics / PPE / Oil
  Selling Skills
  Trimmers – Classroom & Demo
  Pressure Washers – Classroom & Demo
  Day 2:
  Sales Theory Advocate.jpg
  Handling Objections 
  Blowers – Classroom & Demo
  Chain Saws – Classroom & Demo
  Retailer Traits
  Advocate Training schedule: 
  Day 1: 10:00am - 5:00pm
  Day 2: 8:00am - 3:00pm (EST)

The seminar fee is $125 per attendee and includes:
Continental breakfast and lunch both days.
Dinner on day 1. Restaurant TBD. 
                                                                           
DATES
3/25-26/25 
3/27-28/25 
6/10-11/25 
6/12-13/25 
9/16-17/25
9/18-19/25 
10/7-8/25 
10/9-10/25
                   
All attendees must have achieved Apprentice certification before proceeding to sign-up for Advocate Training.
Please note Cancellation Policy: A 48-hour notice to Bryan Equipment before the training date/time is required, or a no-show fee of $125 will be billed to the retailer.  
                  
 
 
Registration must be completed through STIHL iCADEMY®.  Go to iCADEMY® and select the training calendar and then find your preferred date.